SEO is no longer as before it was, as Google
continuously making changes/improvements in their search engine algos and
search strategies, now a day it is more difficult for SEO guys to be stable in
the internet market but still we can find the solution as here I am discussing
something about Google ,SEO and role of mobile web traffic.
In current world you can not ignore the
importance of mobiles/smartphones to make your business. mobile web traffic is
having big role in to Google searches that is why Google started voice search
as it is easier than typing in mobiles to search for any information, mostly
people makes conversational searches in the mobile and Google always try to
make searches faster and easier this is the reason to launch hummingbird algo
as this helps in conversational search.
Apart from this Google want that as soon as
you reach to your wanted information, here knowledge graph saves your time and
one click, if you are able to find your information in organic result or
knowledge graph you will not go through paid searches options like Google
AdWords.
Google’s mission is information-based ,not
website-based.so for the people who do SEO need to think about all possible
ways and criteria that can be beneficial for your business growth .You may
start digital marketing ,mobile website (website should be well configured for
mobiles also) ,mobile apps (use xml sitemap to index mobile apps) ,video optimization
(create fun video to gain traffic) ,use of social media(facebook ,Google plus,
twitter etc.), email marketing etc. these all can help to improve ROI of any
business. Creating inbound links are not only the way to grow your business and
Google always indicate this with the help of their updates.
“SEO will
never dead, just the way of doing SEO will be change always”
