Excessive link exchanges, could
“negatively impact your site’s ranking in search results and your own ranking may be affected
adversely by those links. This
is in violation of Google’s webmaster guidelines and can negatively impact your
site’s ranking in search results.
In
this way you risk to decrease your reputation in Google’s Index. Get active on link
building processes like bookmarking sites, blogs, article, RSS feed, citations,
guest post and social networking increase your followers. The time you will
spend finding sites or getting into partnership with other webmasters, you can
come up with more quality articles and blogs.
